Setting up brand basics – with Beau (guest column by Ryan Kovach)

Ever wanted to start your own clothing brand, but didn’t know where to start from? Worry no more! Ryan Kovach, one of the founders of freshly-brewed clothing company Beau is giving excellent tips to all of you beginners, so this article is enriched by their own experience. Without change, the world would do nothing but [...]

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How to start a T-shirt business – Winky Boo interview

Starting a T-shirt business is relatively easy. All you need is couple of ideas converted to T-shirt designs, a good printer and an access to internet. Making your T-shirt line succeed is – of course – something very different. Amy L. Fiedler, the president and the owner of American-based T-shirt line Winky Boo L.L.C. (which [...]

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How to grow your T-shirt business – sponsoring music talents

There are many marketing strategies you can use in order to establish your clothing brand (in fact I’ve talked earlier about one of them). Today I would like to talk to you about one specific  marketing strategy in T-shirt  business – sponsoring music talents, enriched with proven examples from independent clothing labels such as yours. [...]

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How to market your T-shirts – Cyber Monday T-shirt sales

Marketing strategy in T-shirt business is everything. OK, maybe not everything – but definitely much. If you want to grow your tee biz you must understand this in order for your sales to increase. Cyber Monday is a living proof of that. Debuted in 2005 it quickly boosted sales for online shops up to 77%. [...]

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The art of T-shirt packaging (as told by The Booth Society)

Interesting and unique designs are excellent for starting your clothing line, but they are not everything. In order to give a really different and personal touch to your line – why not invest into simple and relatively cheap things, such as packaging? With a little imagination you could turn the eyes on you not just [...]

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