“Why do I daydream” is an opening verse for the song “Dreams” by one of my favourite bands of all times – Descendents, along with the chorus which says: “my mind is a dream filled balloon / dripping dreams into my shoes / and I’m too afraid to move / to face the real world”... Despite the popular belief, I really do think we all need some daydreaming from time to time, and so I was more than happy when a shirt called “Daydream” by indie tee label Rat On The Run arrived (the name may sound familiar to you through our previous post about them). I’m also happy that this is the first women-styled physical shirt we review here at Tee zine!
The shirt itself is in – what I like to call – heavenly blue color (offical name for that color is turquoise), and just from the look at it I thought it was very cute. After it is dressed shirt feels really comfortable, fitting nicely and being thin, but not that much (I’d say it’s medium thickness). It is your typical women-styled shirt, being firm at waist, along with those cute little “cut off” sleeves. The design itself is mommy’s-little-girl era alike, I mean – just from the age when you hair-dressed your Barbie doll, starting to think about that guy Ken. Little rainbow behind a cloud, with the word “daydream” written below it, plus some nice flowers and dots (using white, orange and pink colors). Not for non-daydreamers, I’d say.
Now, I must admit I hate rats (or how that animal is called in Croatian province of Dalmatia – pantagana). However, I like the way Stuart Sibley (the man behind Rat On The Run) used “pantagana” – or rat – in his logo, which is printed on the left sleeve. It makes the shirt much more interesting and appealing, plus I think Stuart stays true to his iconic style of designing. That logo is also printed on the tag inside, which says – funny enough – “100% cotton, you dirty rat”, as you can see on one of these pictures. Tag in particular is way too cool, not just because of that interesting remark, but because the logo is printed in silver color on black colored tag.
As we mentioned before, Stuart is really putting all his energy into his label, choosing only the finest garments for his designs to be printed onto. Technique he uses is silk-printing, meaning when you’re buying from him you get unique shirt, each one you choose. And the designs are always cartoon-ish and iconic, which – in combination with the contrast-colored shirts – makes really good looking, eye-catching shirts in which you’ll be surely perceived by not sticking out wearing some fluorescent mega-print on your body.
I’d say Rat On The Run’s prices are rather fair. All tees are 12 British pounds (around $20 / before they were priced 18 pounds), plus handling & shipping. When ordered, your shirt should arrive in a cool cardboard box (at least mine has), with Rat On The Run’s trademarks – their big logo and a tape with those black and yellow stripes on box edges. I dunno how much you mailorder in fact, but it could become really fun with companies like this one – it’s not just a shirt, it’s the whole experience; from waiting for that shirt you really wanted to arrive, unwrapping the parcel, and then finally trying it on. It shows that Rat On The Run cares about the detail, and detail is what makes the difference. I am sure this shirt will be one of my favourites – thank God the summer will last for some more time…