Being truly original and “on your own” among all those indie T-shirt / clothing labels out there may turn into a search of the Holy Grail for some. Fortunately, NY-based clothing line Nieuw Haarlem seem to found their own signature – so to say – creating dynamic, colorful and history / art inspired designs, which for sure puts them among one of the best young labels in that category (at least that’s my opinion).
Rather than creating tons of merchandise items destined to lay on their shelves, these two brothers and their sister – who make Nieuw Haarlem – decided to create universal designs which are suitable to wear almost everywhere. You can easily see that Nieuw Haarlem designs are based around symbols / icons, so I’m sure each one of them have it’s own story (some of their slogans are “Every Man Must Act In The Rhythm Of His Time”, “Such Is Wisdom”, “The Ancient Proverb”). In spite of using a lot of colors, I especially like that they’ve decided not to go “flourescent”, like so many other tee labels nowadays, but rather use somewhat “washed” colors – at least their shirts don’t look like they’re going to eat you.
Among regular tees, guys at Nieuw Haarlem also create hooded sweatshirts, and hope to one day set up a women line. The good thing is – they now have a sale, so you can spare a few bucks on each item in their online shop.