Having a dream can be “rough stuff” sometimes – if your dreams are unreal. Or if you’re daydreaming. Luckily for David Lütke, the man behind new tee label called Paper Heart Clothing, his dream fulfilled the day he started with his small, room-based “company”, after a lot of dreaming. Coming to the idea of starting with a tee label in 2006., David finally started in April 2009., when he delivered Paper Heart debut line “Hearts Are For Lovers”. Not knowing where it would lead him, but knowing where he wanted to go with it – David and his friends covered 20 cities around Germany, France, Great Britain and US of A with Paper Heart stickers, spreading out a word about the brand. Cool way of starting out!
And when you really try, results come sooner or later. After building up the Paper Heart website, David learned that he sold out the entire range of his first shirts. “I never was and still am no expert in marketing or business”, states David, adding: “back then, I was a kid with a dream and the passion to create something. The most rewarding outcome for me was seeing people in the streets, wearing my shirts”.
Paper Heart recetnly delivered it’s second line, called “Make This A Home”. Words “art before another attempt to gain money on stupid tee slogans” came to my mind when I carefully looked at these designs. Using shades of gray, David managed to create non-agressive, and yet attitude-ridden tee designs which will look very cool on your uncool body. I especially liked an origami-looking rabbit, which is one of the best tee designs I’ve seen recently. Serious.
Paper Heart has it’s shop there at BigCartel.com and so you already know that ordering is secure. Prices are 20 Euros for each shirt, and eventhough it’s a bit pricey, I think it’s well worth it. Now, I’m not saying that just beacuse – Paper Heart is using American Apparel shirts, which are best known for their quality, plus their production is sweat shop free. Not only that – Paper Heart designs are printed in co-operation with a Berlin-based project that gives mentally handicapped people an education in arts and crafts, so they run an internal screen printing workshop.
So, listen to Paper Heart advice and Make This A Home!