Occultism, ancient mythology and spiritual symbolism are powerful and notable areas for T-shirt design inspiration. Just browse the internet for awhile and you’ll find dozens of indie clothing labels inspired by some kind of spirituality. That’s why it is hard to make a name for yourself in that market. Unsless – of course – your designs are made the original way (plus you’ll have to know a little bit on how to handle your business, too). Seems to me like Jeffrey Goldstein, the founder and the designer of the label from New York called Label New York, knows his business very well.
It would be modest (or even immodest) to say Label New York designs are different. First of all – they look unique. Garments are pre-bleached and there are spots on shirts in their original colors which look like stains , if you get me… Second – all shirt are hand-dyed and therefore even more unique (they are also pre-shrunk and they do not bleed, as stated by the label). And third – the designs are definitely original and remarkable. This is by no means some sweet-talking, as I’ve received two of Label New Yorks’ sample shirts for a review, so I’ve ensured myself of these facts.
First one is – as you can see – a women-styled T-shirt with the design called “Palm”, and as we all know – your palm tells the story of your life, especially your future. Palm reading, also known as the chirology, has it’s roots in India (Hindu) and from there it was spread to other countries. “The palm is read as a landscape with mountains, valleys and rivers”, states Label New York, “and the seven mountains correspond to the seven planets”. Frankly – I do not know what story does this particular palm tells, but I can state that the design looks rather intriguing, stating some of humans potentials, such as passion, intuition, will and reason. I like it’s position on a tee, which – if positioned on the centre – would be a bit aggressive in my opinion. Plus the black / light orange contrast is always a good choice, so to me this is an example of a potential best-seller.
The other thing I like about this tee is a choice of 100% cotton garment that is rather light and almost transparent (which I know can be a problem for some people). Although I’ve known all Label New York shirts are fitted very slim / athletic, this one seems to leave you some extra space around your body. Therefore it feels very comfortable, falling gently on your waist. Perhaps you should consider giving this tee a chance to become one of your favourite pieces of clothes for the next summer season, especially if you’re into worn-out retro / 70’s style shirts. It is also evident that the print is made with quality (I guess it was screen printed), with a bit of photocopy “messed up” effect (speaking about “retro”).
Second shirt is called “Neptune”. Now, Neptune is a god of water and the sea in Roman mythology, and is similar to the god Poseidon of Greek mythology. Statues of Neptune can be found in Roman mosaics of Africa’s north, and this image is – as you can see – very powerful and dynamic, which is somehow in the nature of this god (although he is associated with fresh waters and not with great oceans). This shirt is similar to previous one in the quality, but it appears not to be that transparent. Yet, there are those color stains I’ve talked about before, which indicates this shirt is also pre-bleached (and therefore is not to be bleached again).
Now, if you’re not that slim / athletic (much like myself) I would advice you to consider ordering one size bigger (I naturally wear size M and judging by this tee it would fit better if it was sized L). On the other hand – shirt feels light and comfortable, almost like you’re not wearing anything, which is what I like, especially during hot summer days. This time the design is positioned on the centre, which is rather an appropriate place for one god. The design shows Neptune holding the spear in his right hand and there are two horses beneath his feet. Although it might seem confusing – Neptune is also known ad the god of horses under the name “Neptune Equester”, patron of horse racing, so I guess that’s why Jeffrey chose this particular image of Neptune for his tee design. The print is done very good and you can see all the details clearly (especially those little lines used for adding shadows to the image).
It’s obvious Label New York pays extra attention to details, too. That can be seen the best on their neck label, which is sewed up to the garment and contains all necessary info on maintaining the shirt. Both shirts reviewed here are available from Label New York online shop for the price of $39.99 each, which might seem a bit expensive. However, having in mind you’re ordering a truly unique shirt which is done especially for you – the price seems reasonable (have in mind you can affect the look of your shirt in terms of color or the image position through direct contact with the designer).
To sum all of this up – Label New York is a profiled clothing label which has much to offer, especially if you’re into mythology / zodiac / spiritaulity. They offer not only classic tees, but also long-sleeved ones, V-necks and tank tops. The printing quality is very good and the shirts feel really comfortable. The only thing I suggest is to bring multiple colors in their up-coming lines and more lesser-known mythology images. Plus – some free stickers with an order would be cool, too!