Alternative clothing is relative term today and can be used to describe many varieties of independent clothing styles. However, it’s logical many labels are using the term to reach their potential customers more easily. Naturally – you must have something different and unique to offer, too. With all this being said, I think UK’s label Distress To Impress is on the right track to become the important and different alternative clothing label.
Started by the talented musician Kitty Cowell and the studied designer Lee Symonds, Distress To Impress developed a wide selection of clothing items, which includes not only the good ole T-shirts, but shorts, jackets and vests, too. Heavy colored, big prints are their trademark, balancing somewhere between trendy flourescent designs and more restrained indie approach. “Distress To Impress is a non-profit organisation which means that all the money put into it gets recycled and used to make more products”, states this dynamic duo, adding: “buy the clothing as it is all limited edition and small quanitites which means you won’t be wearing the same shit as everyone else”.
It’s obvious Distress To Impress designs speak to young people who have strong stands about the world we all live in, without forgetting the fun. They’ve also understood the power of viral marketing, having more and more fans on their Facebook profile every day. The online store is nice, but we’d prefer more info behind the designs. The fact that their prices range depending on each item means you’ll surely find something for yourself (girls especially, with bows, bags and those hot high waist shorts).
Distress To Impress is the name you uoghta watch for because they have the power to become big, and it’s good that they’ve reconciled different alternative styles with their designs. That – and their wide assortment of items – already puts them high on the alternative clothing market.