Starting a tee label is a 50/50% situation. 50% win, or 50% fail. You just gotta know where are you heading, you have to be persistent and a little extra luck couldn’t hurt. Most people make a few designs, print them onto shirts just to “taste the waters” and then quit after the first obstacle.
I guess guys behind Nokturnal Clothing (from Leeds, UK) went to this trip with clear heads – they seem to know whom they’re addressing with their designs, which sets a very good platform for the starters. Speaking of which – they’ve only started in January this year and already managed to create a very impressive line, especially if you’re into big colorful prints with obscure looking characters.
Most of the labels in this sub-genre of T-shirt designs are printing whatever they can onto garment, mainly because of guaranteed profits, not caring for their own signature. From what I can see – Nokturnal Clothing doesn’t go this way. Whilst not every design is made by the same designer, Nokturnal do have it’s own signature, and although the designs are undoubtedly aggressive – the colors they use are somewhat restrained, which is what I like.
As I’ve already stated – characters which are dominating their designs are a bit bizzare and obscure and the prints are massive, often consisting of five colors altogether. Since it’s begginings, Nokturnal concentrated on the varied offer; along the T-shirts you can also find vests and those provocatively lady pants in their online shop.
Prices range depending on a product, with the tees going from 10-15 British Pounds and the vests for 15£. Some designs are available in other color combinations, guess you’ll have to councel with the guys from Nokturnal about that.
I’d like to add that Nokturnal uses sponsoring as one of their marketing strategies, which will be discussed in one of my future posts. Also, I hear their new line is coming soon and these fine Leeds lads offered an exclusive preview for all of you Teezine readers, so keep your eyes open!
Agree? Disagree? Please feel free to leave a comment!