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Ever wanted to start your own clothing brand, but didn’t know where to start from? Worry no more! Ryan Kovach, one of the founders of freshly-brewed clothing company Beau is giving excellent tips to all of you beginners, so this article is enriched by their own experience.

Without change, the world would do nothing but sit still. Change is important and, in order to create a powerful brand that you and your customers are proud of, change is essential.

Beau tee by BeauIf creating your very own brand is something you want to do, a change must occur. You have to stop playing Nazi Zombies and Super Smash Brothers and finally start learning towards creating your own line. Don’t get too scared though, you will still have a little time to kill a few zombies because Beau is here to help organize some of the load. Last summer, I was in the same boat and I came up with a massive list of things to accomplish in order for Beau to launch. I broke up everything I needed to accomplish and learn into 3 sections: brand, website, and legal. Each one of these sections also had subsections, and most of the subsections had subsections. To put it simply, there was a lot I needed to learn. Now I am here to help break each of these sections down.

Brand

Assuming that you are making your own brand, you probably have an idea of what your brand is going to be about. It is key that your brand fills a niche, or offers something that is not already offered. I broke down what I needed to do regarding my brand into a few different components: logo, planning, and shirts.

Bunch of Beau stickersLogo – when making a logo, you want to create something that depicts your brand, but also incorporates what your brand is about. With Beau, our logo was created to show our minimalists designs and the simplicity behind it all. A logo is a key part, it’s what people recognize and what they tell their friends. By having a memorable logo, your brand will stay fresh in the consumer’s mind;

Planning – for Beau and most indie start-up lines, the finances behind everything are limited. Personally, Beau was brought to life by the two of us working all summer long. A sacrifice has to be made. Currently we are college students and are making ends meet financially out of our own pockets. We put all of our funds towards bringing our fans and customers the best possible product we can. Don’t let it scare you though, it’s a very rewarding feeling to have somebody enjoying what you put a lot of hard work and time into. The key is to create a plan, like I am drawing out here, with your finances. Microsoft Excel is a great tool to keep track of everything. The best tip I can give you is to be as organized as possible;

Little Birdie Told Me T-shirt by Beau

Little Birdie Told Me T-shirt by Beau

Shirts – you may want to have people loving something you made but, without being able to put your brand goals into designs, it is going to be pretty hard to achieve that with clothing. Neither of us at Beau are Picasso; hell, we can barely color inside the lines. But that doesn’t have to stop you. There are countless resources available to help put your ideas into .psd’s ha ha… We were lucky enough to have a buddy of ours, Cameron Hagedon, aka one hell of an artist and designer, help us. Places like mintees.com (successor of now defunct emptees.com) are places where you can find talented artists. If you don’t know any artists personally, they can help you create your clothing’s art. Just remember that there are always resources out there to utilize;

Printingdo your research, our biggest tool was google. We lived on sites like bandwagonmerch, and t-shirtforums just asking questions and gathering information. Prior to Beau, I knew nothing about plastisol inks. Don’t be afraid to ask questions. Email anybody and everybody whom you think would have valuable information. God knows how many emails I wrote just acquiring information on what material went best with what inks and what tagging sizes were recommended for each size of shirt. One tip for everybody: American Apparel. It is just gold made of fabrics. Everybody loves it and, frankly, if you are selling to somebody who doesn’t know much outside of Gildans and Hanes, they will put your shirt on and fall in love. Most likely, they will never take it off;

Numbers T-shirt by Beau

Numbers T-shirt by Beau

Shipping – if you plan on shipping out shirts, which most indie’s do, packaging is the last chance to make a positive impression. If financially possible, make something amazing and memorable. However, for most cases, including Beau, that is hard to accomplish. Just remember, with every penny you earn, put that penny back into your brand. Including packaging. But, until then, make sure your shipping does not hurt your image. Make sure it’s secure, doesn’t fold, and makes it there quickly. Uline.com provides a lot of products for packing, folding, and shipping your shirts nice and neatly.

Website

The first thing a consumer will see is the quality of the site. Bigcartel.com and Storeveny.com provide a great template and a cart. If you know web design at all, you know that building a fully functional cart is kind of a hassle. For Beau, we were forced to pick up a CSS book and learn from scratch in order to make our site stick out from the cookie cutter bigcartels of the world. Jquery is no fun, but there are plenty of tutorials online that help teach. Sohatonaka.com is one of my personally favorites. Soh is a genius and very helpful as well. As for CSS, check out this site; again a lifesavior. If possible, we advise that you leave it to the professional and shell out the dough.

Domain – as far as domain names go, try and purchase one that is unique and memorable. If that happens to be your brand name, perfect. For Beau, we went with thebeautee.com as a little play on words to create the ”beauty” in a sense. And if you do decide to use a bigcartel, the folks over at indielabs are very helpful at providing setup to link your new domain name.

Legal

At first we thought this would be one of the most difficult parts, it turns out it was the opposite. Make sure to get a hold of people who know something about business law. Local/family accountant, lawyer or, in our case, your business professor ha ha…

Third Times The Charm T-shirt by Beaue

Third Times The Charm T-shirt by Beau

You can figure out a lot of the basics via google and forums, but legalities are not something you want to mess up on. It would be the biggest buzz kill to have to shut down everything you have worked so hard for just because you didn’t fill out the right paperwork. From our experiences we have learned a little. You should be alright with just a DBA, but you’re much better off filing for a Limited Liability Corp. (LLC). But again, check with a pro.

The biggest thing to take out of all of this is to sit on your computer and do hours upon hours of research. Become an expert in your niche and field. We are not saying we are, but we are striving to be. And another thing, there are tons of people willing to help you. When you tell anybody in your community that you’re going on this adventure, they will do almost anything to help along the way. Don’t waste that help, it’s a life saver. Never be afraid to email and ask questions!

Ryan Kovach,
Beau

Did you like what Ryan had to say here? Have your own experience? Don’t hesitate to inform us by leaving your comment below. Thank you!

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Ecology aspect in T-shirt industry is getting more and more important as the industry evolves.  Many clothing companies do care about printing their designs with eco-friendly inks on organic garments, whilst spreading “go green” messages with their designs.

T-shirts for a good cause

Greenpeace organization – as I’m sure we all know – have a long and successful history of increasing ecological awareness. One of the best ways you can make people aware of caring about nature is creating T-shirt designs that can spread eco-friendly messages. Estudio Notodovale – a design studio from Bareclona, Spain – embarked on  such noble task, designing T-shirts for Greenpeace that not only look great, but also make us think of important ecological problems in our lives. Not just Greenpeace – they’ve recently contributed to Medicos Del Mundo (Doctors Of The World), an independent organization which provides medical help to those in need, often in undeveloped countries around the world (they collaborate with Greenpeace on some of their actions).

Since fine folks at Estudio Notodovale are doing such great job in our opinion we wanted to share some of their latest T-shirt designs with you, so feast your eyes!

Comprometidos T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €18,00

Comprometidos T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €18,00

Injusticia T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €16,50

Injusticia T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €16,50

Henna T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €18,50

Henna T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €18,50

Combatimos T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €21,00

Combatimos T-shirt for Medicos Del Mundo; design by Estudio Notodovale; €21,00

As you see, you can have these shirts for yourself and by ordering them you can also contribute to the good cause, cause money from sales go directly to Medicos Del Mundo.

Like some of the designs presented here? Are you paying attention to eco-approach when you’re buying your shirts online? We would love to hear your comments, so don’t hesitate to leave them below. Thank you!

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Teezine rewarded best T-shirt designs and clothing brands in 2010 with gold, silver and bronze medals in four categories!

2010 is over very soon and we here at Teezine wanted to see it with some style. Therefore we picked best T-shirt designs, clothing lines and online shops in 2010 through our first Teezine T-shirt Olympics! That’s right – we rewarded tees & lines we featured in 2010 on our blog with gold, silver and bronze medals in four categories: best online clothing shop, best new clothing brand, best sample T-shirt and best T-shirt design . We’ll start with the first category – best T-shirt design!

Best online clothing shop in 2010

There are three main aspects we considered whed deciding which online shops are the best in our opinion: offering, navigation easiness and overall impression. Of course there are many more great online clothing shops out there, however we made the following decision.

Best online clothing shops in 2010 - GOLD MEDAL - Design By Hümans

Best online clothing shops in 2010 - GOLD MEDAL - Design By Hümans

Best online clothing shops in 2010 - SILVER MEDAL - Springleap

Best online clothing shops in 2010 - SILVER MEDAL - Springleap

Best online clothing shops in 2010 - BRONZE MEDAL - Nokturnal Clothing

Best online clothing shops in 2010 - BRONZE MEDAL - Nokturnal Clothing

Best new clothing brand in 2010

There were many clothing brands conceived in 2010 and some of them are already dead. We really love new lines popping out and we wouldn’t want any of our medalist to vanish any time soon. Main aspects we considered in this category were: brand concept, designer signature and offering.

Best new clothing brand in 2010 - GOLD MEDAL - Winky Boo

Best new clothing brand in 2010 - GOLD MEDAL - Winky Boo

Best new clothing brand in 2010 - SILVER MEDAL - More More More

Best new clothing brand in 2010 - SILVER MEDAL - More More More

Best new clothing brand in 2010 - BRONZE MEDAL - Vicious History

Best new clothing brand in 2010 - BRONZE MEDAL - Vicious History

Best sample T-shirt in 2010

Our favourite and yet the most complicated category! It was very difficult to decide which samples get our medals, since we really l-o-v-e all sample T-shirts sent for a review. Therefore we considered these aspects: design concept, print quality and shirt quality.

Best sample T-shirt in 2010 - GOLD MEDAL - In Wonder by Arteefact

Best sample T-shirt in 2010 - GOLD MEDAL - In Wonder by Arteefact

Best sample T-shirt in 2010 - SILVER MEDAL - Rock Chic by Unleash Studio

Best sample T-shirt in 2010 - SILVER MEDAL - Rock Chic by Unleash Studio

Best sample T-shirt in 2010 - BRONZE MEDAL - Mono by Summerjunk

Best sample T-shirt in 2010 - BRONZE MEDAL - Mono by Summerjunk

Best T-shirt design in 2010

And finally – the best T-shirt designs in 2010 by Teezine! In this category we concentrated on three main aspects:  design concept,  creativity aspect and final execution. These three T-shirt designs  got highest rankings by us.

Best T-shirt design in 2010 - GOLD MEDAL - Zombama Revisited by BeastPop

Best T-shirt design in 2010 - GOLD MEDAL - Zombama Revisited by BeastPop

Best T-shirt design in 2010 - SILVER MEDAL - Deer by Peasoup Clothing

Best T-shirt design in 2010 - SILVER MEDAL - Deer by Peasoup Clothing

Best T-shirt design in 2010 - BRONZE MEDAL - Away With The Birds by Lady Umbrella

Best T-shirt design in 2010 - BRONZE MEDAL - Away With The Birds by Lady Umbrella

Hope you love all shirts and brands featured here as much as we do. Make sure to check ’em out all by clicking on above pictures. We’d like to thank all of you Teezine readers, people who we made contacts with and all others who took an interest in our lil’ blog for making 2010 our best year so far! Best wishes to all of you!

And now, let’s hear the national anthems! 10 – 9 – 8 – 7 – 6 – 5…

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Don’t dress like everybody else – find cool and unique T-shirts for yourself

Finding cool unique T-shirts out there might turn into a real Don Quijote quest for you – sometimes you just feel as if you were fighting windmills! Everybody thinks they offer unique stuff and everybody thinks they wear unique stuff. You might think that by entering some fancy store in nearest shopping mall makes you cool and unique, but it’s just not so because of two main reasons:

  • you don’t want to pay too much for something that is not worth it;
  • you don’t want to wear what everybody else is wearing.

Therefore it’s highly recommendable that you go indie. Following is the list of five independent T-shirt labels picked by us which might help you with your decision to stand out from the rest by chosing your new unique and quality T-shirt!

Confound Clothing – quality over quantity

Confound Clothing is a newly-established clothing company from UK. They feature hand-drawn, digitally colored designs which will surely get you noticed without screaming all over with flourescent colors. Quality T-shirts plus unique designs with nice prices is a triple win situation.

Confound Clothing T-shirt designs

Confound Clothing T-shirt designs

  • Mission – creating designs inspired by anything really: from art, trough music, to the picture of your mamma (not really);
  • Designs – sharks and wolves images can be found almost everywhere. However, guys at Confound strive to make their images different, putting their own designer signature to them by a bit bold  inking and yet delicate coloring;
  • Offer – there are currently three designs to choose from, which is not much, but is certainly enough for a promising start. Designs are  printed onto Froot Of The Loom 100% cotton 165gm T-shirts;
  • Pricing – shirts are priced £14.00 each, but if you choose all three you can get the bundle for only £30.00. Shipping is free in UK, £5.00 in Europe and £7.50 for the rest of the world.

More More More – less is more

More More More is an indie clothing label from Sweden which goes after less is more principle with their designs. Less colors, less details, less aggression, but more fun, more relaxation and more recognition. Sophisticated and direct at the same time, More More More items feel extremely light and classy.

Drippin' and Bandit T-shirts from Bandit collection by More More More

Drippin' and Bandit T-shirts from Bandit collection by More More More

  • Mission – to get people to feel extra pretty and that they can do it with a broad smile (quoted);
  • Designs – based on simple shapes and hand-drawn typography, in nice contrasts to primary colors of garments. As we already stated – less less less is more more more;
  • Offer – More More More has a very nice variety of products – from regular T-shirts and hoodies in both men and women styles, to accessories such as beanies, caps, tanks and tote bags;
  • Pricing – with €23.00 for a tee and €50.00 for a zip-up hoodie (plus €15.00 for a beanie and €10.00 for a bag) prices are reasonable and there are many items on sale (from as low as €13.00).

Peasop Clothing – white + colors = fun

Peasoup Clothing is new T-shirt label from UK which was born out of the desire to wear something different. Peasoup produces fresh and interesting limited edition tees with colorful designs, printed on Gildan fitted T-shirts that are built to last.

Deer and Birds T-shirts by Peasoup Clothing

Deer and Birds T-shirts by Peasoup Clothing

  • Mission – to help you look better (quoted);
  • Designs – big and carefully colored. They’re eye-catching, easy to recognize and have a common designer signature. Standing out from the rest and a bit of obscurity is Peasoup’s trademark;
  • Offer – there are four designs that come in both men and women styled tees. Peasoup isn’t one of those companies which will flood you with their new designs – they rather focus on quality over quantity (uniqueness included);
  • Pricing – prices are rather appropriate; all tees are £15.00, with shipping prices ranging from £1.50 to £3.50 (worldwide delivery).

Pyknic – clothes good enough to eat

Pyknic started back in 2006 with two friends (The Chef and The Butcher) designing their tees based on culinary recipes (well, not really), which continues to this day. Finding inspiration in Hanna-Barbera-style cartoons and comic illustrations Pyknic designs are both funny and great looking, without uneccessary exaggeration.

Culinary Cadets collection by Pyknic

Culinary Cadets collection by Pyknic

  • Mission – creating clothes that are good enough to eat;
  • Designs – bold, colorful and comic-styled, Pyknic designs are dominating the shirts, without being aggressive at the same time. Based around culinary topics Pyknic tees are funny and eye-catching;
  • Offer – very varied line with T-shirts, sweatshirts, hoodies, jackets and even shorts and pants, all spiced up with accessories such as toys, bracelets and hats;
  • Pricing – prices are a bit more, but still very reasonable, with much nice sales. New T-shirt designs go for $24.99, crews for $35.00, hoodies for $40.00 and girls dinner denim for $20.00, for example.

Red Choo Choo – timeless and unique designs

Red Choo Choo is San Francisco based T-shirt line which collaborates with various artists on creating shirts which you will not wear only today, but for years to come. With various designers working on their line  and variety in shirt styles – Red Choo Choo offers something for everybody, whilst being environmentally-friendly.

Loin and Muted T-shirt designs by Red Choo Choo

Loin and Muted T-shirt designs by Red Choo Choo

  • Mission – to create timeless and unique designs (quoted);
  • Designs – sometimes direct, most times delicate Red Choo Choo designs are a bit artistic and even abstract. Careful choosing of colors, both for T-shirts and the designs;
  • Offer – nice variety of T-shirts in men, women and kids styles, with some items on sale and even a book in the offer. Designs are printed using water based inks on a super soft preshrunk 4.5 oz. 100% combed ring-spun cotton;
  • Pricing – prices are affordable, with tees going for $25.00 – $30.00 (kids T-shirts for $20.00). There are some items on nice sales.

Hope this list helps you with your decission on how to dress cool. Looking good goes hand in hand with picking indie clothing labels as your  shopping option, needless to say you’re supporting small-business and people like you this way.

Are you a proud owner of some item by affore-mentioned lines? Know about some other cool unique T-shirt line? Let us all know by leaving your comment here!

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Buying T-shirts online can be a tricky business sometimes. So many styles and designs, so many possibilities and prices. How to find that perfect shirt that not only looks cool, but will also be of highest quality and  – all in all – best value for money? Well, this article will not give you an answer to that. Instead, it will address few important things you need to have in mind when buying T-shirts online.

T-shirts are art

Rock Chick T-shirt by Unleash Studio

Rock Chick T-shirt by Unleash Studio

T-shirts are not only clothes, T-shirts are art. Hope you understand this fact. They express different standpoints, they feature specific design styles and they address various issues in unique, creative ways. T-shirt packaging – for instance – is an art for itself. So if you’re looking for another “I’m with stupid” slogan shirt – that’s fine, but here you’ll be given some facts about designer T-shirts in form of physical T-shirt review.

T-shirt sample

Recently I was offered to review Unleash Studio T-shirt of my choice by Melissa Rivera, the creative force behind this independent clothing company and designer studio from Honolulu, Hawaii. No ukulele, no lei this time. Melissa rather designs  her tees driven by the love for animals (not in some weird way, though – shame on you for thinking like that)! I chose “Rock Chick” T-shirt in green (it comes in grey, too). Two weeks later Unleash parcel found my doors.

  • Packaging – shirt was packed in plain envelope, but it had big Unlesah logo printed on it, which I find nice. Of course not all T-shirts you order  online need to have unique packaging, but adding such details says much about the professional approach of the company.
  • Overall impression upon unpacking shirt seemed very nice with dominating design and a lot of details, such as company tags and additional prints. It also appeared a bit longer than I expected, but I was warned about it before shirt was sent (later I’ll talk more about it).
  • T-shirt typedesign is printed on American Apparel T-shirt, a brand which is well-known for it’s outstanding quality. It’s a 100% combed cotton shirt which needs to be washed first in order to shrik (it’s not a preshrunk one) and it’s fitted athletic / slim. It’s also of medium thickness.

When worn shirt feels very comfortable, soft and light. You should always ask about those kind of things when you’re ordering T-shirts online because you simply don’t want to invest your bucks into something you wouldn’t feel comfortable in.

Rock Chick T-shirt by Unleash Studio

Rock Chick T-shirt by Unleash Studio - detail

T-shirt design

As I’ve stated before – this design is called “Rock Chick” and is just one of the designs from Unleash “animal series”, which also features “DJ Shark”, “Skateboarder Squirrel”, “Winged Elephant” and “Seahorse Knight” (plus some other combinations). It comes printed on green or grey shirts in both men and women styles (“Standard American” is American Apparel unisex line).

  • Creativity aspects – coming from a schooled and a very talented designer no wonder this design looks so great. Having an eye for a detail, Melissa Rivera adds some technology items to the body of this mohawked chick, which might address the latest (sad) human interventions into animal bodies. Chicken is standing on a guitar and it feels like it’s playing it using fingerpicking… umm, I meant – clawpicking style.  To spice it up a little Melissa colored  a mohawk into flaring green.
  • Details – having an eye for details is one thing, but applying that to your product is another. This T-shirt is filled with details, but luckily – not in a blatant way. There is a back print just above the lower edge of a tee, which features all the designs from Unleash “animal series”. There is also Unleash logo printed on the right sleeve, plus a sewn-in inwrought Unleash logo tag at the lower edge on front of a shirt. Since I’m a sucker for details I give this shirt the highest rating.
  • Print method – design is applied to the shirt using screen printing, which is  probably the most used method of  T-shirt printing. This  printing method – among other things – guarantees you longer durability of design / colors.

When buying a T-shirt you might want to think about what does the design says for itself. Is it perhaps representing your standpoint on something? Will  people react to the ironic approach of a design (I don’t mean iron-ed on / heat-transferred design)? Or you like it just because it looks great, so you hope you’ll look great in it? If so – keep on hoping!

Seriously – the design and the way it is done (both designed and printed / applied) is the crucial aspect of chosing your new T-shirt because of  both  uniqueness and persistence of colors.

Rock Chick T-shirt by Unleash Studio

Rock Chick T-shirt by Unleash Studio - back print

Other T-shirt facts

Here are some other facts about this T-shirt.

  • Sizing – this shirt is sized L and I usually wear M. I was warned I should order one size bigger because of the slim fit and because the shirt is not preshrunk. Pictures here are taken after I washed the shirt, so it shrunk a little.
  • Maintance – shirt should be machine washed cold and tumble dried low. This prevents the distortion of design / colors.
  • Additional items – there was Unleash cardboard tag attached to a neck tag. Shirt also came with a fyler which features all designs from Unleash “animal series” and states the importance of animals in our lives.
  • Price – This shirt is priced $20.00 (plus shipping), which is a middle-range price. It’s also very affordable if you know how well and detailed it is done, especially when some clothing companies charge double their uninventive designs.  Plus the shirt itself is of great quality. Sometimes you just want to pay a little extra in order to get the right quality and also something no one else has… well, at least not that many people.
Rock Chick T-shirt by Unleash Studio - sleeve and tag

Rock Chick T-shirt by Unleash Studio - sleeve and tag

Conclusion

Unleash Studio managed to create a great looking T-shirt with cool T-shirt design which is both funny and creative,  while addressing the important issue (human treatment of animals). Shirt feels very comfortable and soft, it’s easy to maintain and the price is affordable, having in mind creativity and execution aspects. You might wanna check for the right sizing because of the  slim fit, though.

Make sure you check Unleash Studio official website because it features Melissa Rivera’s wonderfuly designed useful items, such as skateboard shelves, dog-shaped night lamps and robot desktop helpers.

Like this shirt? Find this article useful? Think I missed something? Please take a sec and leave your comment below – I’d really love to hear your opinion!


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There are many marketing strategies you can use in order to establish your clothing brand (in fact I’ve talked earlier about one of them). Today I would like to talk to you about one specific  marketing strategy in T-shirt  business – sponsoring music talents, enriched with proven examples from independent clothing labels such as yours.

The premise

So you’ve started your own clothing line, launched your website, created  Facebook, Twitter, MySpace plus other social network profiles, but your sales are still poop… umm, I meant – poor? Well chances are you’re doing something wrong with your marketing strategy. This article will help you to find out exactly what.

The facts

Linking music with your clothing line is wise because it gets a lot of attention to your brand. It is also great advertising opportunity for you because it’s cheap. Before I start giving you some tips on how to handle my brand – your band relationship I would like to state a few facts you shouldn’t be running away from.

  • Bands are mannequins – and there’s nothing wrong with that. If you click with the ones you’d like to endorse they will be happy to wear your stuff, just like little pigs in the sea of mud.
  • People are immitators – and there’s nothing wrong with that, either. If they see their favourite band members wear your stuff they will try to indentify with them. That’s – of course – very good for you.
  • You are still poor – now there’s definitely something wrong with that. “What am I doing wrong here”, you ask? For starters – go through some of the proven examples of brands + bands + fans love.
Last Of His Kind wearing Winky Boo T-shirt

Last Of His Kind wearing Winky Boo T-shirt

The practice

Now it’s time to think about how you’re gonna handle the sponsorship. You don’t want to end up with all these bands wearing your stuff while you’re out of  the “green ones”. Following are several tips you should consider implementing into your strategy.

  • Have a concept – you should know why do you want to sponsor music talents in the first place. “We do get a lot of people emailing saying – I saw so and so wearing your shirt last night so I’m going to pick one up”, says Christopher McIntosh of UK’s clothing line Nokturnal Clothing (which I’ve recently featured here at Tee zine), and continues: “some people may get worried that the products they are seeing online don’t physically exist, so seeing bands wearing our clothing and supporting us helps a lot”.
  • Target clever – chances are your potential customers are into similar music style your sponsored act represents. Simon of independent label Gimongus Clothing says: “of course sponsoring bands is good for Gimongus. They are wearing it on stage in front of 50, 100, 500… so a lot of people can see our shirts. They’re putting us on their Facebook, MySpace and Twitter profiles, and some of them let us print our logo in the back of their own band shirts, what’s pretty sick”!
  • Do a contract – think about the terms and conditions of the sponsorship, especially if you’re arranging things with some bigger bands management. Write it down. It’s good for you, as well as for them. Amy L. Fiedler of Winky Boo clothing says: “They [bands] perform in the clothing, wear it in photoshoots for their albums and link up our website to their pages, ie: Facebook, Myspace, Twitter, etc”.
  • Don’t do a contract – print out your contract and then tear it apart. It’s best if you can do your sponsorhip on trust basis. “We don’t draw up contracts or anything like that”, says Christopher of Nokturnal, “but it’s an agreement that bands will wear our products on stage every so often and our sponsors genuinely like our products and wear them frequently anyway”.
Summerlin in Nokturnal Clothing gear

Summerlin in Nokturnal Clothing gear

The conclusion

As I’ve said earlier – sponsoring music talents is cheap way of advertising. It will surely help your brands’ recognition and it will increase your sales with time.

“So far our website traffic has increased drastically and our Facebook, Myspace and Twitter pages have become more popular”, states Amy L. Fiedler of Winky Boo, “if the band(s) you work with believe in your brand and it fits their style, it works out well because they get free gear to perform in while you get free publicity”.

You can do more

Of course you can always do more for your line. Options are many and here are just some of them.

  • Sponsor music events – why don’t you try and sponsor concerts, festivals, tours… You don’t have to invest a lot of money into this and you can always make such an agreement to return your initial funds from part of ticket sales.
  • Put up your stands at music events – make special offers and don’t forget to put some free stuff there like stickers or pins cause people LOVE it and they can put your stickers everywhere (or pinch someone with your pin)!
  • Do an acoustic session – if you already have a shop (or some shop carries your stuff) do a special acoustic session with your sponsored act and invite people. It’s inexpensive and different. Well, kinda different…
  • Ask to be printed – it would be cool if your logo appeared on record sleeves, tour posters or merchandise of your sponsored act. So ask them and it might pass;
  • Arrange your own photo shoots – because no one else will. Perhaps some bands would, but it’s better if you have control over it. If possible take pictures of bands playing live with your gear on. Put these pictures on all your web presence sites. Note that this is very important  on many levels (I had some troubles finding the right images to illustrate this article, for example).
End Of Crisis in Gimongus Clothing T-shirts (RIP Tonny Potvin Grondin)

End Of Crisis in Gimongus Clothing T-shirts (RIP Tonny Potvin Grondin)

Hope these tips expand your imagination. These are not the sacred rules, of course. I know I might have been a bit harsh towards bands here, when in reality I really love to see my favourite bands wearing cool shirts, too.

Agree? Disagree? Got an example of successful endorsement? Let me know by leaving your comment below. Your opinion is greatly appreciated. And please make sure to check out all of the brands & bands featured in this article.

Nokturnal Clothing endorses Summerlin and few other bands.
Gimongus Clothing endorses End Of Crisis and few other bands.
Winky Boo endorses Last Of His Kind and Saving October.

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Marketing strategy in T-shirt business is everything. OK, maybe not everything – but definitely much. If you want to grow your tee biz you must understand this in order for your sales to increase.

Cyber Monday is a living proof of that. Debuted in 2005 it quickly boosted sales for online shops up to 77%. Cyber Monday sales in some countries last for a week, following the Black Friday sales, and are easily one of the most profitable online sales. If you are running a T-shirt line it is very wise to offer your customers some nice discounts during that period because your sales might easily explode.

On the other hand – if you are looking to buy your perfect new T-shirt  (and you have missed our list of Thanksgiving / Black Friday sales) these selected Cyber Monday T-shirt offers might help you (while they’re still hot!).

Cyber Monday at Excellent Glory – get T-shirts with 20% OFF with the discount code COSMOPOLE.

In case you missed out on our Black Friday sale, you can save 20% on at LTD store today and tomorrow by using code: CYBER.

VXRSI has 25% off all merchandise, free shipping on U.S orders and free logo beanies with all orders over $75!

How is your T-shirt line benefiting from Cyber Monday sales? Do you know about some great Cyber Monday T-shirt sales? Let us all know via comments!

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