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Ever wanted to start your own clothing brand, but didn’t know where to start from? Worry no more! Ryan Kovach, one of the founders of freshly-brewed clothing company Beau is giving excellent tips to all of you beginners, so this article is enriched by their own experience.

Without change, the world would do nothing but sit still. Change is important and, in order to create a powerful brand that you and your customers are proud of, change is essential.

Beau tee by BeauIf creating your very own brand is something you want to do, a change must occur. You have to stop playing Nazi Zombies and Super Smash Brothers and finally start learning towards creating your own line. Don’t get too scared though, you will still have a little time to kill a few zombies because Beau is here to help organize some of the load. Last summer, I was in the same boat and I came up with a massive list of things to accomplish in order for Beau to launch. I broke up everything I needed to accomplish and learn into 3 sections: brand, website, and legal. Each one of these sections also had subsections, and most of the subsections had subsections. To put it simply, there was a lot I needed to learn. Now I am here to help break each of these sections down.

Brand

Assuming that you are making your own brand, you probably have an idea of what your brand is going to be about. It is key that your brand fills a niche, or offers something that is not already offered. I broke down what I needed to do regarding my brand into a few different components: logo, planning, and shirts.

Bunch of Beau stickersLogo – when making a logo, you want to create something that depicts your brand, but also incorporates what your brand is about. With Beau, our logo was created to show our minimalists designs and the simplicity behind it all. A logo is a key part, it’s what people recognize and what they tell their friends. By having a memorable logo, your brand will stay fresh in the consumer’s mind;

Planning – for Beau and most indie start-up lines, the finances behind everything are limited. Personally, Beau was brought to life by the two of us working all summer long. A sacrifice has to be made. Currently we are college students and are making ends meet financially out of our own pockets. We put all of our funds towards bringing our fans and customers the best possible product we can. Don’t let it scare you though, it’s a very rewarding feeling to have somebody enjoying what you put a lot of hard work and time into. The key is to create a plan, like I am drawing out here, with your finances. Microsoft Excel is a great tool to keep track of everything. The best tip I can give you is to be as organized as possible;

Little Birdie Told Me T-shirt by Beau

Little Birdie Told Me T-shirt by Beau

Shirts – you may want to have people loving something you made but, without being able to put your brand goals into designs, it is going to be pretty hard to achieve that with clothing. Neither of us at Beau are Picasso; hell, we can barely color inside the lines. But that doesn’t have to stop you. There are countless resources available to help put your ideas into .psd’s ha ha… We were lucky enough to have a buddy of ours, Cameron Hagedon, aka one hell of an artist and designer, help us. Places like mintees.com (successor of now defunct emptees.com) are places where you can find talented artists. If you don’t know any artists personally, they can help you create your clothing’s art. Just remember that there are always resources out there to utilize;

Printingdo your research, our biggest tool was google. We lived on sites like bandwagonmerch, and t-shirtforums just asking questions and gathering information. Prior to Beau, I knew nothing about plastisol inks. Don’t be afraid to ask questions. Email anybody and everybody whom you think would have valuable information. God knows how many emails I wrote just acquiring information on what material went best with what inks and what tagging sizes were recommended for each size of shirt. One tip for everybody: American Apparel. It is just gold made of fabrics. Everybody loves it and, frankly, if you are selling to somebody who doesn’t know much outside of Gildans and Hanes, they will put your shirt on and fall in love. Most likely, they will never take it off;

Numbers T-shirt by Beau

Numbers T-shirt by Beau

Shipping – if you plan on shipping out shirts, which most indie’s do, packaging is the last chance to make a positive impression. If financially possible, make something amazing and memorable. However, for most cases, including Beau, that is hard to accomplish. Just remember, with every penny you earn, put that penny back into your brand. Including packaging. But, until then, make sure your shipping does not hurt your image. Make sure it’s secure, doesn’t fold, and makes it there quickly. Uline.com provides a lot of products for packing, folding, and shipping your shirts nice and neatly.

Website

The first thing a consumer will see is the quality of the site. Bigcartel.com and Storeveny.com provide a great template and a cart. If you know web design at all, you know that building a fully functional cart is kind of a hassle. For Beau, we were forced to pick up a CSS book and learn from scratch in order to make our site stick out from the cookie cutter bigcartels of the world. Jquery is no fun, but there are plenty of tutorials online that help teach. Sohatonaka.com is one of my personally favorites. Soh is a genius and very helpful as well. As for CSS, check out this site; again a lifesavior. If possible, we advise that you leave it to the professional and shell out the dough.

Domain – as far as domain names go, try and purchase one that is unique and memorable. If that happens to be your brand name, perfect. For Beau, we went with thebeautee.com as a little play on words to create the ”beauty” in a sense. And if you do decide to use a bigcartel, the folks over at indielabs are very helpful at providing setup to link your new domain name.

Legal

At first we thought this would be one of the most difficult parts, it turns out it was the opposite. Make sure to get a hold of people who know something about business law. Local/family accountant, lawyer or, in our case, your business professor ha ha…

Third Times The Charm T-shirt by Beaue

Third Times The Charm T-shirt by Beau

You can figure out a lot of the basics via google and forums, but legalities are not something you want to mess up on. It would be the biggest buzz kill to have to shut down everything you have worked so hard for just because you didn’t fill out the right paperwork. From our experiences we have learned a little. You should be alright with just a DBA, but you’re much better off filing for a Limited Liability Corp. (LLC). But again, check with a pro.

The biggest thing to take out of all of this is to sit on your computer and do hours upon hours of research. Become an expert in your niche and field. We are not saying we are, but we are striving to be. And another thing, there are tons of people willing to help you. When you tell anybody in your community that you’re going on this adventure, they will do almost anything to help along the way. Don’t waste that help, it’s a life saver. Never be afraid to email and ask questions!

Ryan Kovach,
Beau

Did you like what Ryan had to say here? Have your own experience? Don’t hesitate to inform us by leaving your comment below. Thank you!

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Starting a T-shirt business is relatively easy. All you need is couple of ideas converted to T-shirt designs, a good printer and an access to internet. Making your T-shirt line succeed is – of course – something very different. Amy L. Fiedler, the president and the owner of American-based T-shirt line Winky Boo L.L.C. (which we featured recently) started creating her dream job knowing that you have to rely on much effort, hard work and a bit of luck in order to succeed. Launched only in August 2010 Winky Boo already created some of the nicest T-shirt designs out there, whilst building a loyal fan base every day. Want to know Amy’s story? Then keep on reading this very interesting interview we just made with her!

Jester T-shirt by Winky Boo
Jester T-shirt by Winky Boo

How did you decide to start your company and what’s the story behind it?

I had graduated college and was working as a stylist assistant in NYC for a few years. It just sort of popped in my head one day that I was tired of working for other people, being bossed around. Why not start my own company, be my own boss and make my own decisions. I majored in Photography in college and concentrated in fashion photography. I always had a natural talent for fashion and styling ever since I was little I wouldn’t leave the house without a tiara on my head and wearing every piece of jewelry I owned. I knew I had the knowledge, experience and talent to create my own clothing line and so I did.

What’s the message you try to spread with Winky Boo designs?

The name Winky Boo was created from memories of my grandfather. He had such a playful spirit and was just the best guy in the world to be around. He always taught us grandchildren  to have a sense of humor in life, be carefree, enjoy it because it only lasts so long. The name came from nicknames he had named me, my brother and sister when we were young. My sister, Winky after she was a flying monkey in the Wizard of Oz for a school play, my brother, Boo Boo after Yogi Bears sidekick. My nickname was Princess, because I always had a crown on my head, and my jewels on. Winky Boo is a brand that celebrates imagination, creativity and a beautiful spirit. As you see the name and the concept all stem together, through childhood nicknames, a playful grandfather and a life lesson I never ever forgot. There’s no reason for us to live life so serious and mundane, we only are blessed with 1 life, why not enjoy it & live it to it’s fullest potential?

TreeFace T-shirt by Winky Boo

TreeFace T-shirt by Winky Boo

Who designs your tees and who is also involved in Winky Boo adventure?

Though I, Amy Fiedler and the owner/president and sole operator of Winky Boo, there are plenty of people who make this company work. I contract out for all work done for Winky Boo, as it is difficult being a brand new clothing company to have tons of employees on payroll. A college friend and artist, Rob and I collaborated on the artwork for the shirts. He would draw some, I would draw some, I would direct and have him add or subtract things from the drawing and we’d basically work back and forth until I thought it was complete. We brought on a great design company, WalkStar Entertainment to create our initial website when we first launched and assist in mocking up all our high res artwork. We since have made updates to our website and switched over the merchant and shopping cart service we use, using a freelance web designer, Erin Cheyne. We work with a great printing company out of Texas calling Pony Printing. All our shirts are American Apparel Wholesale. As far as all the details or any other little job that needs to be done, it’s done by my and only me. We work with accountants and have some friends who act as business mentors or managers, but in the end – I call the shots.

Is there a person or a company you look up to in what you do with your line?

The line wasn’t created having any other clothing company in mind. My personal style is pretty eclectic as I go from wearing dresses or skirts with heals to jeans and a tshirt; depends on my mood that day. When the idea came about for doing a clothing line, originally I wanted to do a bathing suit line. We actually drew up an entire collection until I realized that creating bathing suits would mean having buy the fabric and start from scratch. Hiring manufacturers and sewers, etc. The cost to start up a line like that was above and beyond what a T-shirt line would cost and so it seemed the more realistic idea would be to start with T-shirts and grow into bathing suits eventually. So really I can’t explain how the bathing suit designs turned into the T-shirts but somehow someway they did. Rob does a lot of comic book art and that’s just his natural ability and style, mixed with my style and you get something you’ve never seen before. Some sort of mix between an Eye Spy, a Comic Book and a beautifully created piece of artwork all combined into one T-hirt. It’s wearable art!

Elephant T-shirt by Winky Boo

Elephant T-shirt by Winky Boo

What would you say – who is a typical Winky Boo-er? In other words – who mainly buys your stuff and what is their profile?

A typical Winky Boo-er  is a mix of a lot of different interests and styles. You can’t really pin it down to one, but generally our market consists of skaters, surfers, artists, alternative emo, punk, rock, indie. Most people like to wrap all that up into calling us Indie. Which I like, I really like that description of us. I think people who are attracted to Winky Boo clothing like to have fun, have a great sense of humor, they don’t take things too seriously. Right now we sponsor about 6 bands and we have one band that plays experimental folk music, another that’s heavy metal, another that’s punk ,another that’s rock, and so on. So you see, it really ranges. We don’t judge, we don’t discriminate, just like the bands we sponsor, I in particular may not be too fond of one genre of music, but everyone has a dream and if they believe in themselves, we believe in them and if their personal style fits our brands style then we support them!

Why did you decide to go sponsoring a band / choose that way of one of the marketing strategies of your brand?

We initally were contacted by 2 bands several weeks ago about sponsorships. While gathering more information from them on their style and gigs they do we did some more research on promotions for clothing companies. It seemed like a wise business decision and the more we looked into it we found hundreds of articles talking about how it’s a known method in the industry so both parties gain from it.

Hats T-shirt by Winky Boo - worn by Last Of His Kind

Hats T-shirt by Winky Boo - worn by Last Of His Kind

What was the sponsorship deal between you and a band?

Typically the options are you can sponsor the band by financing them or sponsor them by sending them your clothing. Seeing as how they do travel and have quite a following of their own fans, the best fit was to send bands free clothing that they would in turn promote to their fans. They perform in the clothing, wear it in photoshoots for their albums and link up our website to their pages, ie: Facebook, MySpace, Twitter, etc. We also have the priviledge of our logo being place on promotional fliers for when they perform concerts. So far our website traffic has increased drastically and our Facebook, Myspace and Twitter pages have become more popular.

Do you expect to broaden your line to other items, too?

As mentioned in one of my previous answers, my initial plan was to start a bathing suit line. I still plan to make bathing suits in the future. Right now the way the company is headed is we’re just riding the wave. Started with printing 4 of the 7 total designs created. Then winter hit, and took notice that alot of the brands out there we may be competing with or will hopefully 1 day be competing with had a variety of hats in stock. What a perfect idea for winter; they match the season, they can be priced lower and they’re cheaper for us to print! I’ve created several different types of designs for the hats and the plan is to start to get those printed or embroidered every couple of weeks or so and then as the warmer weather hits again I’ll work on the remainder of the shirts. I plan to do hoodies sometime next year and maybe even shoes! I’ll see where the wave takes us!

What’s the future looking like for Winky Boo from your perspective?

You know, retail is a slow business. If you’re a nobody, like me, and creating something you have faith in, it’s gonne be a long, hard, slow process. You have to have the time, the patience and the money to invest into your passion, your dream. Winky Boo only launched in August of 2010 and as the months have passed customers have increased, traffic increased, popularity (gettign our name/brand out there) increased. I’m not a celebrity, I can’t just get instant sales because I was on a show, like some of those reality show stars do these days. I’m a normal person with a vision and I have to work for it.

Thor T-shirt by Winky Boo

Thor T-shirt by Winky Boo

I work very hard, creating business relationships, advertising, marketing, branding, just getting the name out there. If it weren’t for people like you, bloggers who take to small companies and underground clothing brands and write about us, we’d be lost in translation. You can’t do it alone, although I may work alone most of the time, it’s the help of the customers, the fans of the bands we endorse, the bloggers, the reporters and so that increase our traffic which in turn increases our sales. The future for Winky Boo is bright. I don’t persue things and fail. I’m a strong woman and determined individual and I will not settle for failure. Sometimes you just know somethings going to be a success. But success doesn’t happen overnight. Slow and steady wins the race, always and those who fly up the charts real fast, they crash real fast. I’m very happy with the progress of Winky Boo as we steadily climb everyday, reaching broader horizens (ie: other countries) and I know that something big is coming! I hope by 2011 we’ll have some wholesale opportunities to get our clothing in some retail locations!

We’d like to add that Winky Boo partnered with Tee zine in creating a rocking mp3 compilation with all bands Winky Boo endorses. It’s gonna be free to download from our web-presence sites (Facebook and all…).

Like Amy’s story? Have your own? Or you just want to leave a comment how good this interview is? Well, by all means go ahead! And don’t forget to visit Winky Boo official website!

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There are many marketing strategies you can use in order to establish your clothing brand (in fact I’ve talked earlier about one of them). Today I would like to talk to you about one specific  marketing strategy in T-shirt  business – sponsoring music talents, enriched with proven examples from independent clothing labels such as yours.

The premise

So you’ve started your own clothing line, launched your website, created  Facebook, Twitter, MySpace plus other social network profiles, but your sales are still poop… umm, I meant – poor? Well chances are you’re doing something wrong with your marketing strategy. This article will help you to find out exactly what.

The facts

Linking music with your clothing line is wise because it gets a lot of attention to your brand. It is also great advertising opportunity for you because it’s cheap. Before I start giving you some tips on how to handle my brand – your band relationship I would like to state a few facts you shouldn’t be running away from.

  • Bands are mannequins – and there’s nothing wrong with that. If you click with the ones you’d like to endorse they will be happy to wear your stuff, just like little pigs in the sea of mud.
  • People are immitators – and there’s nothing wrong with that, either. If they see their favourite band members wear your stuff they will try to indentify with them. That’s – of course – very good for you.
  • You are still poor – now there’s definitely something wrong with that. “What am I doing wrong here”, you ask? For starters – go through some of the proven examples of brands + bands + fans love.
Last Of His Kind wearing Winky Boo T-shirt

Last Of His Kind wearing Winky Boo T-shirt

The practice

Now it’s time to think about how you’re gonna handle the sponsorship. You don’t want to end up with all these bands wearing your stuff while you’re out of  the “green ones”. Following are several tips you should consider implementing into your strategy.

  • Have a concept – you should know why do you want to sponsor music talents in the first place. “We do get a lot of people emailing saying – I saw so and so wearing your shirt last night so I’m going to pick one up”, says Christopher McIntosh of UK’s clothing line Nokturnal Clothing (which I’ve recently featured here at Tee zine), and continues: “some people may get worried that the products they are seeing online don’t physically exist, so seeing bands wearing our clothing and supporting us helps a lot”.
  • Target clever – chances are your potential customers are into similar music style your sponsored act represents. Simon of independent label Gimongus Clothing says: “of course sponsoring bands is good for Gimongus. They are wearing it on stage in front of 50, 100, 500… so a lot of people can see our shirts. They’re putting us on their Facebook, MySpace and Twitter profiles, and some of them let us print our logo in the back of their own band shirts, what’s pretty sick”!
  • Do a contract – think about the terms and conditions of the sponsorship, especially if you’re arranging things with some bigger bands management. Write it down. It’s good for you, as well as for them. Amy L. Fiedler of Winky Boo clothing says: “They [bands] perform in the clothing, wear it in photoshoots for their albums and link up our website to their pages, ie: Facebook, Myspace, Twitter, etc”.
  • Don’t do a contract – print out your contract and then tear it apart. It’s best if you can do your sponsorhip on trust basis. “We don’t draw up contracts or anything like that”, says Christopher of Nokturnal, “but it’s an agreement that bands will wear our products on stage every so often and our sponsors genuinely like our products and wear them frequently anyway”.
Summerlin in Nokturnal Clothing gear

Summerlin in Nokturnal Clothing gear

The conclusion

As I’ve said earlier – sponsoring music talents is cheap way of advertising. It will surely help your brands’ recognition and it will increase your sales with time.

“So far our website traffic has increased drastically and our Facebook, Myspace and Twitter pages have become more popular”, states Amy L. Fiedler of Winky Boo, “if the band(s) you work with believe in your brand and it fits their style, it works out well because they get free gear to perform in while you get free publicity”.

You can do more

Of course you can always do more for your line. Options are many and here are just some of them.

  • Sponsor music events – why don’t you try and sponsor concerts, festivals, tours… You don’t have to invest a lot of money into this and you can always make such an agreement to return your initial funds from part of ticket sales.
  • Put up your stands at music events – make special offers and don’t forget to put some free stuff there like stickers or pins cause people LOVE it and they can put your stickers everywhere (or pinch someone with your pin)!
  • Do an acoustic session – if you already have a shop (or some shop carries your stuff) do a special acoustic session with your sponsored act and invite people. It’s inexpensive and different. Well, kinda different…
  • Ask to be printed – it would be cool if your logo appeared on record sleeves, tour posters or merchandise of your sponsored act. So ask them and it might pass;
  • Arrange your own photo shoots – because no one else will. Perhaps some bands would, but it’s better if you have control over it. If possible take pictures of bands playing live with your gear on. Put these pictures on all your web presence sites. Note that this is very important  on many levels (I had some troubles finding the right images to illustrate this article, for example).
End Of Crisis in Gimongus Clothing T-shirts (RIP Tonny Potvin Grondin)

End Of Crisis in Gimongus Clothing T-shirts (RIP Tonny Potvin Grondin)

Hope these tips expand your imagination. These are not the sacred rules, of course. I know I might have been a bit harsh towards bands here, when in reality I really love to see my favourite bands wearing cool shirts, too.

Agree? Disagree? Got an example of successful endorsement? Let me know by leaving your comment below. Your opinion is greatly appreciated. And please make sure to check out all of the brands & bands featured in this article.

Nokturnal Clothing endorses Summerlin and few other bands.
Gimongus Clothing endorses End Of Crisis and few other bands.
Winky Boo endorses Last Of His Kind and Saving October.

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Marketing strategy in T-shirt business is everything. OK, maybe not everything – but definitely much. If you want to grow your tee biz you must understand this in order for your sales to increase.

Cyber Monday is a living proof of that. Debuted in 2005 it quickly boosted sales for online shops up to 77%. Cyber Monday sales in some countries last for a week, following the Black Friday sales, and are easily one of the most profitable online sales. If you are running a T-shirt line it is very wise to offer your customers some nice discounts during that period because your sales might easily explode.

On the other hand – if you are looking to buy your perfect new T-shirt  (and you have missed our list of Thanksgiving / Black Friday sales) these selected Cyber Monday T-shirt offers might help you (while they’re still hot!).

Cyber Monday at Excellent Glory – get T-shirts with 20% OFF with the discount code COSMOPOLE.

In case you missed out on our Black Friday sale, you can save 20% on at LTD store today and tomorrow by using code: CYBER.

VXRSI has 25% off all merchandise, free shipping on U.S orders and free logo beanies with all orders over $75!

How is your T-shirt line benefiting from Cyber Monday sales? Do you know about some great Cyber Monday T-shirt sales? Let us all know via comments!

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Interesting and unique designs are excellent for starting your clothing line, but they are not everything. In order to give a really different and personal touch to your line – why not invest into simple and relatively cheap things, such as packaging? With a little imagination you could turn the eyes on you not just because of the various items in your online shop, but also because of the unique style of packing ’em up. Seems like people @ The Booth Society understood this while starting their brand, inspired by the hip hop music & culture, packing their shirts into cardboard boxes, looking like 12″ vinyl record sleeves.

Not only the packaging is so different and cool; The Booth Society also creates really nice and memorable tee designs, which shows they carefuly choose their colors while designing. Being printed onto high-quality American Apparel shirts, The Booth Society designs aren’t screaming the stereotyped phrases all over the place. However, they are still overweening, just like the hip hop lifestyle is. “You won’t find our products plastered with our logo turning you into a walking billboard”, says The Society, bolding the names of their products such as “Untouchable. Uncrushable.”, “Believe The Hype” and “The East Coast Hip Hop Legends”.

It would be more accurate to say The Booth Society is much more than just a clothing line, since their mission is to connect the musicians, DJs, producers and artists. With such a direct approach and already profiled apparel – who knows where it could lead them? “We know that our clothing, with its creativity and comfort speaks for itself”, states The Society, “we want you to wear it for the same reason we want to wear it, we love it”. Nothing more to add.

The Booth Society items are available for around $32.00 at their online shop.

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Tee zine is around for quite some time now, and as you may presume I get a LOT of emails from various T-shirt labels, asking if they could be featured on Tee zine. Among all of them, there is a certain amount of emails which seem to be sent out just for the cause of it, which can actually be quite iritating and detract relatively severe T-shirt blogger like me from the original idea – to get me interested in particular tee label or a shirt.

Now, I know this is a case with many T-shirt bloggers around, and if you’re a blogger you can just skip such emails, thinking: “who cares about those people anyway”? Well, okay, but I wanted to give a couple of advices to newly established tee labels on how NOT to contact a T-shirt blogger in order to actually GET a feature on desired T-shirt blog (don’t get me wrong – I’m not trying to “sell you brains” here, I just think it could be really useful if you’re getting started in this whole T-shirt business).

First – do NOT start an email with a matrix. I get a lot of emails starting something like: “hello (insert name), I really like your blog and I think we need more blogs like yours out there”. I mean – if you want me (or any T-shirt blogger, in that sense) to actually check out the links or images you’ve added to your email, please take some time and in fact DO check out that particular blog you’re trying to contact. Read a couple of articles, see what kind of tees / designs the blogger is into, try to write something that will show a blogger you REALLY like what he writes. Matrices are good only for mass emails. We bloggers are people, too 🙂

Second – do NOT send emails with a lot of info – I mean, it’s great you started this wonderful T-shirt label with those amazing designs, but giving me a lot of info in your initial email in which you ask me for a feature on my blog may also turn me over. In other words – be relatively short and to the point, and if I really like what you do and decide to write about your line I will surely reply to your email with some questions on particular details. I am sure many T-shirt bloggers have this problem, so if I’m writing “me” you can be sure that it in fact means “us”.

Here’s an example of a well-written initial email from Connor Fathers of Alive & Well tee line, who’s “Owl” tee design can be seen below the text: “My name is Connor and I run a small, independent line, Alive & Well, from my garden shed in the south of England. I really like what you have going on, it looks really clean and you pick out some great shirts, I was wondering how I could go about possibly being featured? I’ll keep it short and sweet as I’m sure you’re very busy, here is the link to my store so if you like what you see, please let me know! aliveandwell.bigcartel.com Thanks for your time, I really hope to hear back from you”.


Third – do NOT expect a reply right away – like I already said, there are a lot of emails coming to T-shirt bloggers’ inboxes, so give us a chance to read them all and decide which ones we’ll feature on our blogs. It’s also the case that some labels send out an initial email and get my reply some weeks later, but I cannot tell you how many times I didn’t hear the label back. I mean – why did you contact me in the first place?

Fourth – do NOT be the same as others – in other words: try to be original and think of something unique which will set apart your email from dozens of others. Some kind of contest for the readers of particular blog, a discount coupon, an original idea of promoting your tee or a line… It guarantees you almost 100% blog coverage, and some curious blogger (like me) may really like what you’ve got going on and write a couple of extra sentences on your original and unique little company (even if she / he doesn’t like your designs so much).

For example, Richard Wilde of art & design community ArtyBuzz.com, which also features T-shirts, needed a judge for his next tee contest, so he wrote me an email to see if I was interested in it. Why not, I thought, and so I’ve checked his site and found out a great new place for tee designers and other artists, which I now visit more or less often. There I found this particular shirt I really liked.

Fifth – do NOT neglect the contact once you’ve been featured – I really don’t know why this happens, but there is a certain amount of labels which just don’t stay in touch after they’ve been reviewed or mentioned on a blog. Isn’t it logical you want that particular blog to write about you again? So why not add it to your mailing list and shoot an email once in awhile with some news on your latest activities? To me, as a more or less dedicated T-shirt blogger, it’s important to make lasting connections, plus it’s always nice to have some “fresh juice” in my news section.

Another good example – Dalene and Alexa of T-shirt designer community Springleap.com often inform me on their tee design contest winners. Now, I know they may be using matrices for such emails, but it’s always nice to see they haven’t forgotten what’s my birth name 🙂 By the way – one of their latest winners is called Whoo Hoo!!! and the winning design is called “Rabobi, Rabobi” (it’s the South African version of Spiderman).

At the end – I hope this article doesn’t sound like some kind of T-shirt preach. Also, these are not “the sacred rules” or something like that. I just want these tips to be useful and help you get a feature on desired T-shirt blog. Since you obviouly got into T-shirt business to CREATE, and not neccessarily just to SELL, why don’t you start with creating a good & (kvalitetan) relationship with a T-shirt blogger?

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Recently I was asked by kind folks at Become.com to write a blog post for their site about giving a T-shirt as a gift. Well, I liked the idea and did my best to give few useful tips to chosing the shirt which your loved ones would really like if you give it to them. I’ve also included some images from tee labels such as Fuzzy Ink, Stushed Up, Robit Studios in the article. You can read the entire article here.

Teezine 03

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